MARKETING, COMMUNICATIONS, OPERATIONS & COMPANY CULTURE LEADER
Victoria Veda
A Bit about Vic
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I get people. I understand how they think, what motivates them, and what connects with them. As a leader, this fosters great team connection, collaboration, and a healthier company culture. As a marketer, this allows me to craft and position messaging in ways that drive results.
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I have a Master’s in Management & Leadership and am most passionate about helping people love the work they do. We spend so much of our lives working, we should enjoy it. My most rewarding contributions have been making my coworkers’ lives better, regardless of the role I’m in.
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I’m an open book. I wear my heart on my sleeve. I show up as myself unapologetically. I’m as honest and transparent as they come. If you’re looking to bring a fresh level of realness, authenticity, and connection to your organization, I’m the candidate you’re looking for.
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I believe life (and work) should be fun. I take great pride in the work I do and take what I do seriously - AND, I like to have fun while I do it. I’m playful and a true optimist. I smile a lot and will bring your daily dose of laughter to every meeting I can.
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I am goal-oriented and love a good target and deadline. I work most effectively when I have a clear vision of the desired outcome and am empowered to work my magic.
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I am neurodivergent and consider this one of my greatest strengths. I think about things differently, learn quickly, care deeply, connect more authentically with people, and persevere through the toughest of challenges.
Career Overview
I bring a well-rounded background in marketing, communications, team leadership, account management, business development, operations, and more. (Details Below)
Director of Go-To-Market Services
Lift Enablement, June 2023 - April 2024
Executive Marketing Strategist
BS+Co. Consulting, March 2022 - Feb 2023
Customer Success Manager
Elevate Marketing Co., August 2021 - March 2022
Marketing Manager
Elevate Marketing Co., August 2020 - August 2021
Social Media & Advertising Manager
Elevate Marketing Co., February 2018 - August 2020
Digital Marketing Specialist
American 1 Credit Union, February 2017 - February 2018
In addition to more than a decade of freelance work with entrepreneurs, creatives, small businesses, non-profits, community organizations, and more, I’ve worked in a wide variety of industries and with a beautifully diverse group of humans, shaping a unique and balanced perspective on marketing, culture, and leadership.
A Balanced Leader
I aim to continually grow and improve my skills and think strategically - paying attention to both sides of the coin.
As a creative professional, it’s important to have a healthy interest in analytics too. I use analytical thinking to find opportunities for creativity in problem-solving.
I have a deep love for numbers and have strong pattern-recognition skills that help me identify connections and opportunities better than most.
I lead with compassion and positivity and am always ready to link arms with my team to get what needs to be done, done.
I am patient and understanding as a leader, and I have an unmatched drive to achieve my team’s goals. I love a good target and will do what it takes to get there.
Education
I am a life-long learner, always looking for ways to widen my perspective, expand my knowledge base, and grow my skills. I enjoy learning and incorporate continued education into my life consistently.
MASTER OF SCIENCE IN MANAGEMENT & LEADERSHIP
Western Governors University, 2022-2023
Focus on ethical leadership, organizational change management, and business strategy development.
Recipient of two Excellence Awards for coursework.
BACHELOR OF ARTS IN GENERAL STUDIES - BUSINESS, WRITING, SOCIOLOGY
Georgia Southern University, 2011-2015
Focus on business communications, marketing, and consumer behavior.
Honors Program.
CONTINUING EDUCATION - MARKETING & CONSUMER BEHAVIOR
Southern New Hampshire University, 2015-2016
Continued learning with courses on digital marketing, social media, marketing strategy, and consumer behavior
I’ve completed numerous HubSpot Certifications, Google Ads certifications, Meta certifications, and others specific to marketing and leadership. I am currently completing training specific to change management and human resources management.
What Others Have Said
“Victoria is a rarity, in my Top 5 list of people who have profoundly impacted me as a human and a professional throughout my 20+ year career.
She checks all the boxes — extremely talented, powerful knowledge base, hungry to learn and expand her horizons, ’outside the box thinking’ as her default. Most of all, she’s one of the best human beings you’ll ever meet.”
- Liz Murphy, Manager
“Victoria has an eagerness to always be in the know and have the most up-to-date knowledge on whatever it is she’s working on.
She has a genuine passion for the success and well-being of others around her both professionally and personally. She builds strong relationships with her team members and clients alike”
- Holly Reed, Employee
“I would highly recommend Victoria to any business looking to provide value-added marketing to their business development efforts.”
- Mike Maddox, Client
“Vic's deep understanding and passion for her work were evident throughout our collaboration. She would be a valuable addition to any team or organization.”
- Amanda B. Fisher, Client
Skills Vic Brings to the Table
Marketing:
Holistic marketing strategy
Brand messaging & positioning
Content strategy & SEO
Personal branding and networking
Social media marketing & advertising
PPC, paid search, paid social
Budget management
Content creation
Creative direction
Email marketing strategy
Reporting & analytics
Website design*
Leadership:
Team management and leadership
Project management
Systems thinking and process design
Decision-making and problem-solving
Driving collaboration and engagement
Effective, thorough communication
Mentoring & coaching
Strategic thinking
Hiring, performance reviews, retention
Creativity and optimism
High EQ and strong intuition
Relationship management & conflict resolution
*My experience with coding is limited - I can navigate the basics and make simple adjustments, but prefer to leverage others with more technical expertise for heavier web development needs. If you need a developer, I’m not it. If you need someone to guide direction, look and feel, and core functionality, I’m the one you’re looking for. I built this entire website myself on SquareSpace and have built numerous basic websites for small businesses and entrepreneurs.
Past Experience
Beyond what is listed below, I bring an expansive background in freelance work with brands of all sizes from entrepreneur to enterprise, local to global, and everywhere in between. Please feel free to explore more of my website to get an idea of what freelance services I am currently offering.
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Lift Enablement, June 2023 - April 2024
Led and managed the internal Growth and Marketing team and directed the organization’s marketing strategy, campaign direction, and content strategies, while providing advisory services to client companies
Implemented an employee engagement initiative that transformed how employees support and participate in marketing efforts across the organization
Developed and executed strategy for multiple SaaS product launches related to HubSpot
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BS+Co. Consulting, March 2022 - Feb 2023
Created comprehensive, multi-channel marketing strategies for large, complex client companies
Worked with executives at national and global organizations in wellness, technology, and SaaS to develop growth strategies that supported brand awareness and demand generation
Managed a cross-functional team of specialists who executed strategies including website, inbound content, PPC, paid social, organic social, SEO, email, SMS, and sales collateral
Managed budgets, analyzed performance, and led strategic changes to hit target objectives.
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Elevate Marketing Co. August 2021 - March 2022
Built and maintained customer relationships to ensure the success of marketing strategies
Increased NRR by 30% in Q1 2022 through cross-selling and improved client retention
Managed internal cross-functional team and third-party contractors to execute strategic marketing campaigns
Owned recruiting, hiring, L&D, performance reviews, and employee retention
Responsible for campaign direction, execution, and analysis including website content, social media, PPC, email marketing, sales enablement, and inbound content strategy
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Elevate Marketing Co., August 2020 - August 2021
Managed the marketing services team and led the organization’s L&D program
Developed strategies for clients, and managed project execution, directing marketing campaigns to support business growth objectives and analyzing campaign performance
Presented strategy and outcomes to client leadership and managed client relationships
Responsible for internal communications regarding client projects, events, and company happenings.
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Elevate Marketing Co., February 2018 - August 2020
Managed social media channels and community group presence for clients and the agency
Managed email marketing, website maintenance, and Google/Bing/Yelp listings
Created strategy and processes to produce trending, effective content that converts
Developed complex paid social media and PPC campaigns for clients and the agency
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American 1 Credit Union, February 2017 - February 2018
Chosen as a panelist for Facebook’s Boost Your Business series to discuss organic and paid social strategy
Managed social media and community groups, PPC, email marketing, website, search listings, event promotion, internal newsletter, and other various digital communications.
Generated 75%+ growth on established, strong social media channels within 8 months of employment.
Are we a match?
In a world where you can be anything, be kind.